DAWN OF THE PLANET OF THE APES BEGINS VIRAL MARKETING CAMPAIGN

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Though not quite horror, the new breed of PLANET OF THE APES films does possess some horrific sci-fi ideology so I thought I’d include a bit of the new viral marketing campaign that premiered this year after SDCC…

Source: Shock Till You Drop

If you recall from 2011’s Rise of the Planet of the Apes, the same chemical that enhanced the apes proved to be fatal to humans. The website, SimianFlu.com, explains all the symptoms of the disease as well as an interactive map showing a timeline of its spread. You can check it out by hitting the link above and don’t forget to take a look at their PSA after the break.

Directed by Matt Reeves with a script from Scott Z. Burns, Amanda Silver, Rick Jaffa and Mark Bomback, Dawn of the Planet of the Apes continues the story that began in 2011’s Rise of the Planet of the Apes and features a cast that includes Andy Serkis, Jason Clarke, Gary Oldman, Keri Russell, Toby Kebbell, Kodi Smit-McPhee, Enrique Murciano, Kirk Acevedo, Jocko Sims, and Judy Greer.

Dawn of the Planet of the Apes will open on July 18, 2014.

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